TB INSIDER x LUV AJ

Virgo

Confidence and kindness will get you everywhere you need to go.

Start with one idea and make it perfect. If you take the time to develop one item that's really special and feels unique to the market, that's how you captivate your customer and gain their loyalty.

Well we're all officially working from home now (which is amazing) so my day kicks off with a few operations emails first thing in the morning then a workout in my backyard. Exercise just gets my mind right for the day and gives me so much energy.

Then I'll have a few virtual team meetings to go over the marketing calendar, upcoming launches, and approving ads. My job every day is to make sure that the ship is smoothly sailing and that there aren't any major issue anywhere (fingers crossed) so it's a lot of check ins with every department in Luv Aj.

Evenings are always spent with friends and family having dinner, or a little self-care moment like a massage or manicure. Then in bed by 9pm and that's when I get to work on all the creative. It's my quiet time with no emails coming in and I can really focus on coming up with new designs and making sure the future jewels are the coolest they can be!

I love tennis necklaces and bracelets, and particularly when they're stacked with something completely different - like a bright beaded necklace or thick chunk chain. I think contrasting something classic with something super trendy is a fun little mix.

The Cross Hoops! They're so iconic to us and forever my favourite easy statement earring.

The Aerial Black Snake Heels - they're so chic and a great day to night heel.

I think my greatest challenge is my most consistent challenge which is not listening to the doubt inside my head. It's so easy to talk yourself out of things and feel scared to pursue your dreams, but you really have to be confident in your own abilities and learn to ignore negative thoughts and trust your gut on the daily!